Social Communication Apprehension, Self-Esteem and Facebook Addiction Among University Students in Uganda

This study aimed at furthering the research on relationship between social communication apprehension, self-esteem and Facebook addiction. To measure three variables, a questionnaire comprised of The Personal Report Communication Apprehension (PRCA-24), Rosenberg Self-Esteem Scale (RES), Bergen Addiction (BFAS) was administered to 654 university students in Uganda. Pearson’s correlation analysis multiple linear regression coefficient were carried out. A positive significant apprehension addiction negative reported. Findings further revealed that significantly predicted